Giulia Brenzan
Chief Marketing Officer @Trueblue
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WORK HISTORY
Chief Marketing Officer @Trueblue
IT
Lead Trueblue\'s global marketing function for a SaaS CRM platform and AI serving pharmaceutical commercial teams, medical affairs, and field operations. Translate business goals into integrated campaigns supporting quarterly/annual revenue targets across key European geographies.• Apply AI across marketing processes (content personalization, audience segmentation and campaign optimization) reducing manual effort while improving targeting precision and conversion rates.• Drive growth in Marketing Qualified Leads (MQLs) through multi-channel demand generation (ABM, content syndication, paid media).• Improved lead-to-opportunity conversion.• Manage annual marketing budget across markets, focusing on ROI on paid acquisition programs and retention in mature markets.• Launch GTM campaigns for major products, contributing to creating qualified pipeline.• Coordinate cross-functionally with Sales, Product Marketing, and Customer Success for seamless orchestration and consistent messaging.• Developing strategic partnerships with key pharma industry players and technology providers to expand Trueblue\'s SaaS CRM ecosystem and accelerate market penetration.
EDUCATION
24ORE Business School
Executive Master
Università degli Studi di Verona
24 CFU for Teaching in High Schools
Udacity
User Experience Nanodegree
Project Management Institute
Project Management - PMI Certification®
City St George’s, University of London
Baschelor of Arts (BA)
Università degli Studi di Parma
Laurea Magistrale LM in Scienze dell'Economia e della Gestione Aziendale
Bologna Business School
Master in Business Administration - MBA English
Università degli Studi di Verona
BA
SKILLS
ABOUT GIULIA BRENZAN
With over 14 years of experience, I specialize in driving growth across industries like SasS, pharma, insurance, automotive, and education. My expertise lies in developing and executing B2C, B2B, and B2B2C marketing strategies that boost brand awareness, expand markets, and drive revenue.I excel in leading high-performing teams, fostering innovation, and optimizing campaigns using data-driven insights. Recognized for my entrepreneurial mindset, I\'ve earned accolades for digital marketing initiatives that scale e-commerce revenue and enhance user engagement through UX/UI improvements.My track record includes overseeing complex projects, transforming customer care, identifying new business opportunities, and forging impactful partnerships.Committed to continuous improvement and adaptability, I empower teams to achieve organisational goals while cultivating a customer-centric approach in all endeavors.
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