Girish Takke
Senior Manager, Performance Marketing @dentsu
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WORK HISTORY
Senior Manager, Performance Marketing @dentsu
Pune, IN
Lead omnichannel marketing for US-based retail & e-commerce clients, managing $1M+ monthly, managing search and shopping paid campaigns across multiple ad platforms such as Google, Bing, Meta and Apple ads, with an average monthly budget of $1 million.• Handling end-to-end campaign execution and optimization based on performance KPIs such as ROAS/CVR and Monthly budgets, resulted in over +50% revenue growth YoY in FY24 and +25% higher ROAS.• Analyzing campaign performance to provide actionable insights, which led to strategic pivots that improved performance for the PMAX local campaign by increasing online revenue by 20% YoY and a 4x ROAS.• Build and deliver data-driven reports through (Google Ads/Analytics, SA-360, and Data Studio) and strategic insights and recommendations for client and internal stakeholders.• Collaborate with cross-functional teams, such as data analysts, social, and SEO, to integrate and execute various marketing plans and campaigns across digital platforms.• Expertise in implementing various A/B testing experiments, including (landing pages, ad copy, and bidding strategies), to enhance campaign performance and support data-driven decision-making.• Managing a team of 10+ Marketing Analysts, overseeing their training, performance, and mentoring.
EDUCATION
Army Institute of Management, Kolkata
Master of Business Administration (M.B.A), Marketing & Finance
Shivaji University
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT GIRISH TAKKE
With 9+ years of experience in digital and performance marketing, I specialize in scaling paid media campaigns that deliver measurable business growth. Over the years, I’ve managed $1M+ monthly budgets and driven 20–50% YoY revenue growth for global clients across Retail, E-commerce, BFSI, IT, and Real Estate.Passionate about data-driven marketing, I thrive on solving complex challenges and helping brands grow in highly competitive markets.
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