Giovanna Varricchione
VP of Marketing @Molisana Imports
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WORK HISTORY
VP of Marketing @Molisana Imports
CA
EDUCATION
Schulich School of Business - York University
Bachelor of Business Administration - BBA, Marketing & Organizational Behaviour
SKILLS
ABOUT GIOVANNA VARRICCHIONE
Experienced Sales, Food Marketing & Procurement Specialist (Imported & Domestic Products) with a demonstrated history of working in the food importing, distribution & production industry (Dairy - Cheese/Deli/Grocery/Confectionary & Bakery). Skilled in Sales & Marketing Management, CPG, Food & Beverage, Budget & Planning/Forecasting, Customer Insight, Market Planning, Promoting and Product Procurement & Development. Strong Sales & Marketing professional with a Schulich School of Business Degree ~ York University focused in Marketing & Organizational Behaviour. Professional Background Includes:• Sales & Marketing, Sales Budgets, Planning, Pricing & P&L Management• Product Knowledge Training & Specialization (Customer and Sales Team)• Product Sourcing & Procurement (products - Deli/Cheese & Grocery from Italy, UK, Wales, Croatia, Greece, USA and Canada)• Brand Strategy, Planning & Sales Review• Packaging (Art Direction, Regulatory - CFIA/USDA, Creative Insight & Food Styling)• New product launches• Special Project Leader and Management • Written & Verbal Communication Skills• Market & Food Trend Research & Analytical Skills• Advertising & Creative development (traditional and new media channel strategies i.e. web media, digital and print)• Effective agency collaboration• Public Relation – Events, Charities, Trade & Consumer Show Organization, Participation and Call to Action• Food Demonstration Sampling & Presentation, Food Handling Certification* Solid working relationship with various Cheese & Prosciutto Consortiums (Parmigiano Reggiano, Grana Padano, Pecorino Toscano, Gruyere AOP, Swiss Cheese Marketing Board, Parma Prosciutto, Prosciutto di San Daniele, Prosciutto Toscano)• Italian Chamber of Commerce• Economic and Commercial Office of Spain - Toronto• Confrerie du Gruyére AOP (Switzerland) – Companion & Ambassador (CANADA & USA) • Working Relationship with Dairy Farmers of Canada
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