Ginny Sak Vietti
VP of Marketing @Breckenridge Grand Vacations
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WORK HISTORY
VP of Marketing @Breckenridge Grand Vacations
Breckenridge, CO, US
Breckenridge Grand Vacations is a fractional real estate development company located in Breckenridge, Colorado. BGV conceptualizes, builds, markets, sells and manages the properties they develop. These include: Grand Timber Lodge, the Grand Lodge on Peak 7, the Grand Colorado on Peak 8 and the Breck Inn. Ginny also spearheaded the creation and development of one of Breckenridge\'s strongest social brands, the Best of Breckenridge which is utilized for Breckenridge Grand Vacation\'s lead generation. This brand has grown to over 160K social followers and is a valuable destination resource for guests and locals alike.BGV has won multiple awards for innovative Marketing, Sales and Management, consistently beating out industry giants like Disney, Marriot and others. Ginny has lead the marketing efforts of BGV since 2004, and the company has more than doubled sales volumes during that time. Ginny\'s specialties include: Brand Development, Integrated Marketing Strategy with a keen eye on ROI, Data-based Marketing and motivating teams to perform at their best.
EDUCATION
University of Colorado Boulder
BS Journalism, Advertising
University of Colorado Boulder
BS in Business, Marketing
SKILLS
ABOUT GINNY SAK VIETTI
Award-winning resort marketing expert with over 25 years of ski, golf, resort and fractional real estate marketing experience. Prior to travel and resort marketing, specialties included high-tech advertising plan development for brands such as Intel and Minolta. Specialties: Branding, real estate marketing including launches, direct response marketing, customer relationship management, lead generation and social media integration. Intense user of customer data to develop and adjust campaigns to their fullest potential and greatest efficiency.
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