Gina N. Edwards

Manager, Marketing & Communications @Magee-Womens Research Institute & Foundation

Pittsburgh, PA, US

Guide results-driven brand marketing campaigns and event activations to raise awareness and support for life changing research and medicine in women’s health. • Co-create major strategic communications in collaboration with bench scientists, medical providers, hospital leadership, and university faculty members: articles, interviews, presentations, press releases, scripts, speeches, storyboards, and videos.• Lead a cross-functional team of content creators, digital specialists, and vendors in executing a data-centric content marketing strategy grounded in people-first stories of groundbreaking research, accessible patient narratives, and innovative care models.• Manage all conference marketing and communications for the Magee-Womens Summit, a global meeting for researchers, providers, and leaders in the reproductive sciences.• Oversee content development and analytics for always-on web (MageeWomens.org) and social media channels (@MageeWomens), scientific news updates, internal communications, print and digital magazines, email campaigns, social video, and search.• Analyze KPI’s to report campaign results, plan budget, and provide quarterly tactical recommendations to C-suite leadership, board members, and chief medical officers. • Leverage artificial intelligence (AI) tools to effectively tailor all development appeals and target segment stakeholder audiences based on applicable data.• Develop co-branded assets for corporate partnerships and campaigns to support financial goals in tandem with UPMC Magee-Womens Hospital (e.g, Women Who Rock benefit concerts, Pittsburgh Marathon Run for a Reason program).

Ohio University

Bachelor's

Universidad de Castilla-La Mancha

Spanish Language and Literature

University of Pittsburgh

Master's degree