Gina Collins
Senior Director, Account and Access Marketing @Genentech
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WORK HISTORY
Senior Director, Account and Access Marketing @Genentech
Lead National Access and Patient Marketing teams to influence patient access to Genentech medicines. Accountable to assess evolving US healthcare trends, drive revenue with national payers, and optimize affordable treatment options. Established bold, enterprise vision for department during time of immense organizational change, and motivated teams with an unwavering focus on patient needs.
EDUCATION
UC Santa Barbara
Bachelor of Arts (BA), Economics, Political Science
University of San Francisco School of Management
MBA, Concentrations: Marketing and International Business
SKILLS
ABOUT GINA COLLINS
I am a Senior Director at Genentech, with over 20 years of market access experience in biopharma. Central to my roles of increasing leadership accountability has been my unwavering mission - to make medicines more affordable for patients. I am currently a senior leader of the Account and Access Marketing department, accountable for shaping and influencing patient access to Genentech medicines across the US healthcare system.I leverage my leadership and strategy skills, as well as my in-depth knowledge of the market access landscape to enhance patient access and affordability options. Some of my notable achievements include establishing an enterprise approach to patient access marketing, and redesigning and launching the Genentech Patient Foundation, a free product program for eligible patients in need. I am passionate about building and leading high-performing teams, and motivating others to achieve their full potential. Beyond the conference room, I am an adventure seeker who thrives on new physical and mental challenges. I am always interested in connecting with those who share a common ethos: a dedication to servant leadership, a willingness to put egos aside in pursuit of meaningful work, and a fervor for setting bold visions and taking action.
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