Gina Hill
Brand and Marketing Manager @Accent Group Ltd
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WORK HISTORY
Brand and Marketing Manager @Accent Group Ltd
I am the brand custodian for Accent, focused on enhancing our digital and offline presence while driving growth across various channels. Member of Communications Senior Management Team, Accent Wider Leadership Group and Data Protection Champion- Strategic Digital Communications: Planning and executing comprehensive digital communication strategies, ensuring impactful campaigns that effectively engage our target audience, including SEO, social media, content marketing, and third-party review sites- Brand and Creative Direction: Maintaining a consistent and engaging brand identity across all touchpoints. I oversee the in-house design team, directing the creative vision of Accent’s visual identity, including photography and videography- Content Strategy and Management: Developing and implementing a digital content strategy that maximises the impact of our content, collaborating across departments to bring the Accent brand to life- Editorial Oversight: Directing the editorial strategy for Accent’s website, ensuring content is current, engaging, and optimised for user experience. I also address website development needs to enhance functionality- Social Media Insights: Conducting social audits, audience analysis, and social listening to identify trends and manage reputational risks, using insights to improve brand awareness.Key achievements- Led the re-brand project, including launching a new brand identity and website, to ensure a cohesive update of the company\'s visual and digital presence- Managed the website’s redevelopment and content creation to enhance customer engagement and ensure a seamless user journey.
EDUCATION
The Development Partnership
Level 5 Certificate in Effective Coaching and Mentoring
The Marches School
Replenish & Explore Leadership Programme , Business Administration and Management, General
University of Staffordshire
Broadcast Journalism, Broadcast Journalism
ABOUT GINA HILL
Proven track record in leading communication strategies, driving brand growth and project management.
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