Gina Higgins
Senior Sales Executive @Pandora
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WORK HISTORY
Senior Sales Executive @Pandora
New York, NY, US
Manage current accounts, prospect new business, and grow accounts YOY for both agency-based and client direct. Deliver inventive ideas and actionable solutions to meet clients’ marketing objectives and broadcast/digital goals. Met and exceeded sales goal by 20% in 2018. Generated $1 million in new business, including dormant accounts. Unlocked strategic new lines of mobile and performance business.
EDUCATION
Rider University
Bachelor of Arts - BA, Communications
ABOUT GINA HIGGINS
Accomplished media sales leader with 15+ years of experience creating solutions for brands that meet/exceed clients’ marketing objectives and broadcast/digital goals. Excels at driving revenue, managing key accounts, prospecting, executing research, and performing competitive analyses. Brainstorms with media and strategy teams, leveraging a deep knowledge of audio, digital and podcasts.Cultivates strong business relationships through partnering, education, advisement, and recommendations. Mentors, guides, and develops junior staff. Persistent, influential, and entrepreneurial. Interpersonally effective at all levels. Areas of Expertise:Consultative Advertising Sales | Audio & Digital Strategy | Driving ROI | Strategic Planning | Idea Creation | Marketing Direct Response | Programmatic | CRM | Account Management | Building Relationships | Business Development Software Skills: Microsoft Office Suite, Salesforce
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