Gill Redfern
Research Director, Head of Qualitative Services @Djs Research Ltd
Signup · Get unlimited contacts
WORK HISTORY
Research Director, Head of Qualitative Services @Djs Research Ltd
Senior insights leader with over two decades’ experience uncovering what inspires and engages consumers, with a strong track record in the food & drink, retail, and consumer goods sectors. Combines rigorous qualitative and quantitative research skills with a creative, story-led approach that brings insight to life and drives brand growth.Proven ability to shape product, marketing, and brand strategies for leading names such as Co-op, Boohoo, Haribo, and Tate & Lyle, translating complex findings into clear, commercially actionable recommendations. Adept at designing innovative methodologies, blending behavioural science with immersive storytelling techniques that influence decision-making at the highest level.At board level, leads initiatives to improve performance, embed high-quality standards, and integrate emerging tools, including AI, to enhance impact and efficiency. Passionate about sustainability, consumer trends, and innovation, with a focus on building stronger emotional connections between brands and the people they serve.
EDUCATION
Bangor University
Bachelor’s Degree, English Literature
ABOUT GILL REDFERN
Market research professional with more than twenty years agencyside experience…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.