Charee L. Gillins
Marketing and Communications Director @Inland Empire Community Foundation
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WORK HISTORY
Marketing and Communications Director @Inland Empire Community Foundation
Lead brand management, marketing, external communications, social media, community sponsorships and signature events for a community foundation with more than $130 million in assets and nearly $10 million in grants annually. As a member of the Leadership Team, work closely with the CEO and Board of Directors. Manage Marketing Coordinator and oversee relationship with contractors and interns.Achievements:Design and implement communications and marketing programs to drive digital and print storytelling for the region’s oldest and largest community foundationObtain consistent media coverage of the Foundation’s endowment-building and grantmaking priorities, leadership programs and special events to engage existing and potential donors with IECFLead social media strategy to drive IECF storytelling, inspire philanthropy and engage supporters; Facebook followers increased by 75% over past two yearsManage weekly “Foundation Spotlight” column series appearing in the Press EnterpriseManage IECF-sponsored events to increase visibility and reach in the two-county regionManaged redesign and production of the 2015 & 2016 Annual Reports, winning the Polaris Award and Capella Award from PRSA-IE ChapterImproved appeal and effectiveness of all IECF collateral and mailings to engage targeted donors, community stakeholdersBroadened the Foundation’s brand recognition during 75th Anniversary activities in 2016, leading to increased exposure and engagement Led communications strategy for Give BIG San Bernardino County, a 24-hour online giving day supporting local nonprofits. Campaign highlights: 100 nonprofits raised (increase of 17% over prior year); social media engagement increased; generated media coverage reaching 3.2 million)
EDUCATION
California State Polytechnic University-Pomona
Bachelor’s Degree, Communication and Media Studies
SKILLS
ABOUT CHAREE L. GILLINS
I am creative and resourceful public relations professional with 20 years of experience in corporate communications, marketing communications, employee communications, public/media relations, and community relations within the nonprofit sector.My goal is to continue helping organizations tell their story while creating outstanding public relations programs.Specialties: • Public relations campaigns• Development of press materials (fact sheets, press releases, advisories)• Consumer advocacy, education and outreach • Cause marketing• Project management • Media relations • Crafting PR strategy for large brands• Social media • Placing stories with local media, bloggers, and consumer publications • Media tours and large-scale event management• Spokesperson• Internal communications• Event sponsorships
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