Gillian MacPherson

Vice President Product and Consumer Insights @Epsilon

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Sep 2020 — Present

Vice President Product and Consumer Insights @Epsilon

View department →

Toronto, ON, CA

Lead the strategy to expand revenue of Epsilon\'s industry leading data assets across all advanced television and digital channels, including marketing, business development, strategic partnerships and product development. Lead acquisition and product for proprietary survey database and Consumer Insights team.

EDUCATION

N/A

Western University

Bachelor's degree

N/A

Universitry of Western Ontario

BA

SKILLS

Database MarketingMulti-Channel MarketingDirect MarketingDigital MarketingSegmentationIntegrated MarketingLead GenerationMarket ResearchBusiness PlanningProduct ManagementMarket PlanningMarketingCustomer InsightAdvertisingProduct Development

ABOUT GILLIAN MACPHERSON

Business and marketing professional with 20 years experience in strategic planning, business management, product management and people development. Experience with both online and offline marketing disciplines in multiple verticals including CPG, DTC, finance, pharma, retail and telco. Key strengths include building results oriented teams, transforming customer pain points into product opportunities & solutions, creating clear business plans and measures of success, interpersonal skills and project management to deliver business results.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Gillian MacPherson — Vice President Product and Consumer Insights at Epsilon in Toronto, ON, CA | Unifers