Anet de Cuba

Paid Search Specialist @Epsilon

Driving paid search strategy for your clients - Design, implementation, and execution of your clients paid search campaigns - Daily optimization efforts to achieve your client’s performance targets & goals - Campaign monitoring to ensure the account is pacing well relative to budgets and targets - Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks - Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs - Coordinating with engineering to facilitate technology implementations that drive client and operational efficiency - Coordinate with engineering to facilitate the configuration of inventory & offer feeds - Configure required campaign templates to streamline dynamic campaign creation & maintenance - Activate relevant audiences supplied by client - Work and prioritize within timelines; coordinate work-steams across teams and channels - Effectively communicate both verbally and in writing with both internal and external stakeholders - Stay current with Google and Facebook new features and best practices