Gillian Bakar
Social Media Manager @Ellavate Social
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WORK HISTORY
Social Media Manager @Ellavate Social
Guelph, ON, CA
I design and implement effective social media strategies that boost brand visibility and engagement across multiple platforms. I specialise in creating high-quality, on-brand content tailored to diverse audiences, maintaining a consistent brand voice and optimising campaigns for maximum impact.My expertise spans content creation, community management, fostering meaningful relationships with followers and engaging with audiences.I track key performance indicators (KPIs) such as engagement, reach and conversions using analytics tools to generate actionable insights and reports. I lead paid social media campaigns on platforms like Facebook, Instagram, and LinkedIn to drive business goals, constantly optimising ad creatives to maximise ROI.I stay ahead of industry trends and algorithm changes, integrating new opportunities into my strategies. Additionally, I manage brand reputation, ensuring a positive online presence and addressing customer feedback effectively.With a strong focus on strategy development, content planning and cross-functional collaboration, I consistently drive campaign success and support brand growth.
EDUCATION
Conestoga College
Business Diploma
ABOUT GILLIAN BAKAR
Acorn Media Group empowers brands through innovative social media strategies, leveraging over a year of expertise in content creation, community engagement, and data-driven campaign optimization. By crafting high-quality, audience-specific content and maintaining a consistent brand voice, we elevate brand visibility and drive meaningful connections. Paid social campaigns across platforms like Facebook, Instagram, and LinkedIn are continuously refined to meet business goals, supported by actionable insights from performance analytics. Prior entrepreneurial experience further enhances our strategic approach, incorporating personalized advertising solutions, industry trend analysis, and relationship building with clients. These values, combined with a commitment to collaboration and solution-oriented execution, ensure cohesive strategies that strengthen brand presence and foster sustainable growth.
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