Giles Guest

Director @Enhance Media

Enhance Media is an agency fuelled by data, providing online recruitment marketing, strategy, research, training and more. We help direct employers, recruitment consultancies and job boards use the internet more effectively for recruitment and online recruitment profit generation.Digital Strategy: We advise companies how to build internal or external online recruitment business units to hire staff or generate profit from online recruitment.Social Media: Our strategies help recruiters use mainstream channels (e.g. LinkedIn, Facebook and Twitter) and niche social media channels (e.g. blogs, forums and industry websites) to find, reach and attract candidates more effectively online.Search Engine Optimisation (SEO): On average, a third of traffic to a careers website comes from search engines. We understand how candidates use search engines to find job opportunities and help our clients to ensure they appear prominently in relevant searches. Display Advertising (PPC): We help our clients advertise across search engines, social media sites and beyond, to target the right candidates through detailed optimisation, consistently achieving a 30% lower cost per click than Google’s recommended spend. Website Build: The careers website is the ultimate portal for your online attraction activity. We make sure that your candidates get the best first impression from a research-led website.Measurement and Analytics: Without accurate data, strategies are ‘best guesses’. We ensure our clients have effective data, allowing them to develop sourcing strategies that can directly relate to hiring requirements and deliver improved ROI.Research: We own and deliver the three largest pieces of online recruitment research in the UK, and use this information to inform our work across all of our clients.Training: We train more people in online recruitment than any other organisation and are the only company in the UK authorised to offer formal qualifications in online recruitment.