Gianluca Dapollonio
Direttore Marketing @Madison Cinemas
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WORK HISTORY
Direttore Marketing @Madison Cinemas
Rome, IT
Led the redefinition of brand identity and market positioning in Italy, leveraging Jungian archetypes to strengthen brand distinctiveness and connection with target audiences.Drove the re-engineering of the website, improving user experience and technical architecture to enhance organic visibility and overall digital performance.Designed and implemented an integrated CRM and loyalty ecosystem, increasing customer engagement, retention, and lifecycle value.Redefined the social media strategy, improving brand awareness, audience engagement, and contribution to conversion.Managed the development and rollout of an automated kiosk solution for cinemas and restaurants, enabling seamless self-service experiences and supporting operational efficiency.
EDUCATION
Sapienza Università di Roma
Master's Degree, Specializzazione in marketing, comunicazione e pubbliche relazioni
Sapienza Università di Roma
Bachelor's degree, Political Science and Government
SKILLS
ABOUT GIANLUCA DAPOLLONIO
Over 25 years in managerial roles taught me a simple thing: companies rarely fail to grow because of a lack of ideas. They struggle because complexity slows down decision-making and execution.Throughout my career, I’ve worked with both leading Italian companies and international organizations, across industries, business models (B2C, B2B, B2T and B2B2C) and organizational contexts. This exposure shaped a pragmatic approach: quickly understand the dynamics, identify the real levers, and translate strategy into actions that deliver results.I operate at the intersection of marketing, business strategy, and transformation — both in advisory and fractional roles, as well as in full managerial responsibilities — working directly within organizations rather than alongside them.My focus is on- aligning marketing with business objectives- turning strategy into execution- simplifying complex decision environments- driving change with tangible impactOver the years, I have contributed to-+30% average annual revenue growth post-Covid across managed brands, exceeding business plan targets- digital ROI up to 8:1, increasing the contribution of online investments to 12% of revenues- over €10M in additional revenues through the development of new B2B and B2C products- high-impact strategic partnerships (e.g. AC Milan, Italian National Rugby Team) delivering strong media visibility and early ROI- consistent double-digit growth in digital audience and engagementI have managed multi-million marketing budgets with a strong ROI mindset, led cross-functional teams across multiple countries, and handled complex phases such as post-acquisition integration and organizational restructuring.My work is not based on frameworks applied from the outside, but on operating within companies to make things actually work.
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