Giancarlo Lauriano
Marketing and Communication Director @EgoGreen
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WORK HISTORY
Marketing and Communication Director @EgoGreen
Milan, IT
As Marketing and Communication Director at EgoGreen, I lead the strategic development and execution of comprehensive marketing campaigns that: increase brand awareness and market positioning; drive customer engagement; and support business growth. My responsibilities include: overseeing digital and traditional marketing activities; communications activities; fostering strategic partnerships; and aligning cross-functional teams to ensure consistent brand messaging and innovation in sustainable energy solutions.Brand Management and Marketing Strategy.I support the consolidation of brand identity by developing positioning strategies and implementing guidelines to ensure consistency in tone of voice and visual image. I have managed rebranding projects and manage collaborations with creative agencies.Communication and Digital Strategy.I coordinate the management of the company\'s communication strategy, ensuring consistency and alignment of key messages across all channels, both internal and external. I focus my work on increasing brand visibility and reputation, improving engagement and strengthening the perception of the company among all stakeholders.Sustainability and Corporate Social Responsibility (CSR)I design and implement corporateSocial Responsibility, aligning corporate objectives with social and environmental objectives.I coordinate sustainability budget reporting and reporting activities. I initiated internal training programs to promote a sustainability-oriented corporate culture, supporting social and environmental responsibility through targeted projects and strategic partnerships
EDUCATION
Università degli Studi di Palermo
laurea specialistica in scienze per la cooperazione allo sviluppo, Economia dello sviluppo e sviluppo internazionale
The Wharton School
Coursera: Coursera is an education platform that partners with top universities 2014 An Introduction, An Introduction to Marketing by Peter Fader, Barbara E. Kahn, David Bell
Università degli Studi di Palermo
Economia, sviluppo economico e cooperazione internazionale
SKILLS
ABOUT GIANCARLO LAURIANO
I am a highly motivated marketing professional with over 10 years of experience in various products and services. Curious, proactive and positive, I value team harmony and often act as a facilitator to establish or maintain it. With a strong focus on strategy and innovation, I am deeply analytical and pragmatic, driven by a passion for solving business challenges and driving transformational initiatives within organizations.I am fascinated by the ways in which people and companies express themselves, especially through technology and communication their way of being and their purpose I possess a strong aptitude for Business Development and excel at advancing complex value propositions in multi-stakeholder and multi-decision maker environments. In three words: highly analytical, practical and forward-looking.Specializations: brand positioning, marketing analysis, marketing strategy, strategic management, innovation, business model generation, business planning, digital strategy, open enterprise, IT strategy and transformation.
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