Gian Marc Visintin
Marketing Lead @Carl
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WORK HISTORY
Marketing Lead @Carl
Berlin, DE
Leading CARL\'s B2B marketing initiatives with a focus on generating high-quality leads and optimizing performance across key channels. The role emphasizes a data-driven approach to scaling lead generation and improving conversion efficiency.Key Responsibilities- Paid Search: Managing and optimizing performance campaigns on Google Ads and Bing to ensure a steady pipeline of qualified leads- E-Mail Marketing: Developing targeted email campaigns to engage prospects and drive conversion through well-defined workflows- Funnel Optimization: Streamlining customer acquisition funnels to improve efficiency and enhance the overall lead experience- Conversion Rate Optimization (CRO): Conducting A/B testing and applying data insights to enhance landing page performance and user engagement- Growth Tactics: Identifying and testing new opportunities to drive incremental improvements in lead acquisition and conversion.
EDUCATION
Gymnasium Siegesstr.
Abitur
Sodus Jr/Sr High School
High School Diploma
Università degli Studi di Firenze
Bachelor's Degree, Communication and Media Studies
FernUniversität in Hagen
Certified IT Management Specialist, Business Administration, Management and Operations
ABOUT GIAN MARC VISINTIN
German-Italian entrepreneur and online marketing expert- 15 years of multi-channel acquisition marketing experience, focus on performance marketing- Solid experience in Growth Analytics- 10 years of building and developing high performing teams- Hands-on mentality
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