Ghida Barraj

Marketing Specialist @Pearson

Toronto, ON, CA

Create compelling marketing content for educators to discover, try, and adopt Pearson courseware, while focusing on customer engagement.• Lead product marketing campaigns, collaborating with our internal creative team to strategically budget, prospect, develop, and distribute assets across digital channels to drive strong return on investment and efficient customer acquisition cost (CAC).• Manage a diverse portfolio of products, crafting clear and compelling messages that effectively communicate the value proposition to our customers.• Juggle a wide range of responsibilities, including customer relationship building, event planning and management, customer-facing activities, in addition to core marketing functions.• Coordinate Pearson events, ensuring smooth collaboration with internal teams, external partners, and guests to deliver exceptional experiences.

George Brown Polytechnic

Digital Analytics Program

ESA BUSINESS SCHOOL

Master's degree, Marketing and communications

American University of Beirut

Bachelor's degree, Business, Management, Marketing, and Related Support Services

Lycee Abdel Kader

Lebanese and French Baccalaureate, Scientific, Biology