Muhammad Usman Ghani

Performance Marketing & Crm Specialist @Real Domain Holdings

Manchester, GB

Developed, implemented, and optimized Meta ad campaigns to drive leads, increase sales, and expand brand reach across platforms, including Facebook, Instagram, TikTok, LinkedIn, and Snapchat.• Partnered with designers to create high-impact posts, reels, and stories, tailoring content for each platform to boost engagement and align with client brand strategy.• Achieved industry-leading cost efficiency by lowering cost per lead and cost per conversion, while consistently delivering high Return on Ad Spend (ROAS) to maximize clients\' budgets.• Integrated ad platforms with CRM systems, streamlining lead exports and enabling swift assignment to sales teams, resulting in improved lead response times and enhanced customer acquisition.• Guided new businesses in establishing their digital presence from scratch, launching social media pages, websites, and ad campaigns.• Monitored and analyzed campaign performance metrics, implementing data-driven adjustments to meet and exceed client-specific KPIs.• Delivered comprehensive reports and actionable insights to clients, supporting continuous optimization and strategic planning for future campaign success.