Gigi Lorence
Global Marketing Director @Pneumatic Scale Angelus Bw Filling & Closing
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WORK HISTORY
Global Marketing Director @Pneumatic Scale Angelus Bw Filling & Closing
Cleveland/Akron, OH, US
Develop and execute global strategic marketing plans, built on a foundation of intentional brand management to drive growth in target markets, regions, and marquee product lines. Serve as an integral member of the Senior Leadership Team, including representation in quarterly business reviews, acquisitions, and global strategic visioning initiatives. Leverage market research and customer engagement to provide insight and directional guidance for the business and trusted advisorship to our client base. Foster cross-functional relationships with Engineering and Sales to align on business objectives and develop multi-channel demand/lead generation campaigns that clearly and consistently articulate customer value. Leverage marketing automation tools to develop, distribute, monitor, measure and analyze the effectiveness of marketing initiatives spanning all distribution channels and refine strategy as needed. Manage divisional trade show, social media, and web site presence to establish a sound thought leadership position and drive brand awareness in target markets, including SEO to increase search ranking and site traffic. Guide a team of marketing professionals and external service providers to deliver on time and within budget.In addition to primary responsibilities to the business, I also spent two years as part of a small team tasked with developing a vision and executing on a strategy to spin off a new business from our existing structure, building highly technical centrifuge equipment to enable the work of researchers in cell and gene therapy. This combined my background in Biology with my skills in market analysis and brand management to cultivate a new brand, capable of rapidly gaining traction in the market.
EDUCATION
Bowling Green State University
Master of Arts - MA, Communications
Bowling Green State University
Bachelor of Science - BS, Environmental Science, Biology
Pragmatic Marketing
Certification: Practical Product Management
Cisco Networking Academy
Cisco Networking Technology I
SKILLS
ABOUT GIGI LORENCE
Proven Communications Manager with expertise in Strategic Marketing, Business Development, and Sales, supporting a commitment to customer and organizational success. Leverage strong thought leadership, program management, interpersonal skills, and passion to identify meaningful outcomes, deliver key messages, and drive measurable results.Strategic Communication and Influence | Integrated Marketing | Sales EnablementStrategic marketing acumen, aligning business priorities with programmatic focus on awareness, attraction and retention, tying customer position in the buyer’s journey to marketing and sales strategy. Demonstrated skill in distilling customer goals and challenges into insights that inform marketing tactics and drive strategic commercial planning and marketing investment. Deep affinity for relationship-building through both internal stakeholder and customer engagement, communicating at all levels of an organization to build credibility, trust, emotional connection, and loyalty. Proven success developing and executing marketing plans and campaigns for hardware, software, and service offerings. Critical Skills- Marketing Strategy- Business Development- Insight Sales- Voice of Customer- Sales Enablement- Demand Creation / Lead Generation- Media and Public Relations- Event Planning and Execution- Team Development- Cross Functional Leadership- Critical ThinkingAccomplishments- Commercial planning, program execution, and management of a $500K marketing budget, supporting an $800M business segment of a $6.5B corporation- Keynote address and executive message development for key events and media interviews, as well as planning and execution of high-visibility corporate, government, and civic events- Numerous awards for Pursuit of Excellence and Customer Commitment in Marketing.
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