George Fletcher
Senior Product Manager @YouGov
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WORK HISTORY
Senior Product Manager @YouGov
Co-leading product for YouGov\'s public-facing digital presence, the company\'s shopwindow, reaching millions of monthly visitors globally and serving as the principal channel for commercial and public data discovery as well as audience engagement. Own the strategic roadmap for YouGov\'s most visible digital surface, balancing commercial priorities, editorial needs, and audience growth across a high-traffic, globally recognised platform. Shipped YouGov\'s first public AI recommendation and personalisation engine, designed to gauge commercial interest and guide visitors intelligently through YouGov\'s service portfolio. Defined the product vision, led discovery, and took the product from 0 to live. Expanding an AI product suite across the public website and editorial journey, translating emerging LLM and personalisation capabilities into tangible user experiences at scale. Navigated an AI company acquisition, maintaining product stability and roadmap continuity during a period of significant organisational change. Mentor and line manager team PMs, setting standards for product practice and accelerating their development.
EDUCATION
De Montfort University
First Class Honours, Multimedia Computing
ABOUT GEORGE FLETCHER
Seasoned product leader now specialising in shipping AI-powered products, from LLM integration and automation workflows to AI strategy and roadmap definition. Over a decade of experience shipping products at scale, from national media platforms to AI-powered personalisation engines. Certified in Humane Technology; a grounding that shapes how I think about building AI responsibly. Technical foundations in computing and hands-on experience with LLMs, prompt engineering, and no-code AI tooling.Certified Scrum Product Owner and Agile enthusiast. Speaker at global industry events.
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