George F. Monticello
North American Marketing and Business Intelligence Manager @CLARK Material Handling Company
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WORK HISTORY
North American Marketing and Business Intelligence Manager @CLARK Material Handling Company
Lexington, KY, US
Conduct market research and analysis toward development and implementation of targeted and strategic Marketing and Communication campaigns using integrated multi-media platforms and supported by back-end performance metrics.
EDUCATION
University of Michigan
BA
ABOUT GEORGE F. MONTICELLO
Marketing professional experience developing integrated, multi-tier consumer marketing campaigns based on data and market insights and implemented through multiple media channels (social, in-store, web, digital, video, PR, and more) and measuring effectiveness of each through KPI Solution-focused professional with extensive marketing and business management experience covering start-ups, not-for-profit and Fortune 500 companies. Competencies include integrated team management, marketing, strategic planning, creative direction, content development, financial forecasting and data/research analysis; development of B2B2C, B2B and B2C campaigns to drive customer retention, activation and acquisition through collaboration with sales, product management and R&D Specialties: • Research and Market Analysis • Strategic Planning • Integrated Marketing • Loyalty / CRM Marketing • Creative Development/Coordination • Content Training Curriculom Development • Team Development and Management • Budget Planning and P&L Management • Agency and Vendor/Partner Management Industry Experience: • Automotive • IT • Energy • Hospitality • Specialty Retail • Association Management • Advertising/Marketing
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