Gethin Huws

Paid Media Manager @Platform81

Managing £1M+ annual spend across 20+ D2C and B2B accounts- Scaled key e-commerce client by 40.1% revenue through strategic account restructure and cross-platform expansion, improving contribution margins and customer acquisition efficiency- Completed paid media acquisition integration for 15+ accounts during company merger, maintaining performance whilst identifying £50K+ annual optimisation opportunities- Resolved GA4/Google Ads attribution conflicts, implementing proper revenue tracking that enabled accurate customer acquisition cost analysis