Chris Snow
Head of Marketing @iKoustic
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WORK HISTORY
Head of Marketing @iKoustic
Leading data-led marketing initiatives that strengthen brand visibility, deepen customer engagement, and drive measurable business growth. Direct the development and execution of integrated marketing strategies aligned with company-wide commercial goals for FY2025-26. Lead a full website rebuild project to improve user experience, navigation, and conversion performance, aligning with B2B growth and lead-generation objectives. Optimise digital performance across SEO, PPC, email, and social channels to drive lead generation and deliver measurable ROI. Leverage analytics tools (Google Analytics, AdWords, and CRM insights) to inform strategy, refine targeting, and support sustained ROMI growth. Build and maintain consistent brand positioning and visual identity, reinforcing iKoustic’s reputation for technical excellence and integrity. Develop persona-based content and campaigns that educate target audiences and strengthen iKoustic’s authority in soundproofing. Collaborate with sales, product, and operations to align marketing activity with revenue and pipeline targets, ensuring commercial cohesion. Direct go-to-market and launch strategies for new products, ensuring seamless execution and measurable market impact.
EDUCATION
Algonquin College of Applied Arts and Technology
Public Relations, Marketing
Algonquin College of Applied Arts and Technology
Scriptwriting, Scriptwriting for Film and Television
Carleton University
Bachelor of Communication and Media Studies
SKILLS
ABOUT CHRIS SNOW
As a marketing leader with extensive experience across B2B and B2C landscapes, I specialise in crafting strategies that drive measurable growth and meaningful connections. From leading international branding initiatives to delivering transformative digital strategies, I thrive on solving complex challenges with creativity and data-driven insights.With a proven track record of increasing engagement, optimising customer journeys, and enhancing brand visibility, I’ve collaborated with global brands and stakeholders to achieve significant results—such as a 34% boost in organic search traffic, a 57% increase in website conversions, and leading a £30M multi-channel rollout.My expertise lies in blending creativity with data to craft campaigns that resonate. From branding and tone of voice to SEO and sales funnel optimisation, I bring a holistic approach to marketing that’s both innovative and strategic. I thrive on collaborating with teams, decision-makers, and clients to align efforts and achieve bold objectives.Above all, I’m passionate about solving challenges and telling compelling stories. If you’re looking for someone who’s equally comfortable diving into the data as they are brainstorming big ideas, let’s connect.
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