German Velasco Robles
Managing Partner @Santas Alitas
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WORK HISTORY
Managing Partner @Santas Alitas
MX
Strategic execution of a franchise unit launch, managing the full business lifecycle from investment to operation:• Financial Mgmt: Direct oversight of P&L, CAPEX deployment, and OPEX controls to accelerate ROI. • Operations: Established supply chain logistics, regulatory compliance, and commercial strategies. • Leadership: Recruited and trained the opening team, aligning local execution with corporate brand standards.
EDUCATION
Instituto Tecnológico Autónomo de México
Master, Finance
Universidad de las Américas Puebla
Bachelor's degree, Economics
ABOUT GERMAN VELASCO ROBLES
Executive Finance Director | Investor Relations & Strategy | Business IntelligenceSenior Finance Director with 15+ years of leadership in top-tier banking (Santander, BBVA), specializing in bridging the gap between complex data and high-stakes executive decision-making. I partner with Boards and C-Suite leaders to optimize capital structures, drive valuation, and secure long-term growth.My value proposition focuses on three pillars: Investor Relations & Capital Markets: Managed relationships with 100+ global funds and orchestrated 20+ international roadshows, enhancing investor engagement and diversifying shareholder bases. Expert in navigating complex IPOs and dual delisting processes (NYSE/BMV) while mitigating market risk. Strategic Planning & BI: Transformed the Business Intelligence function from passive reporting to predictive strategy. Recently led initiatives that optimized funding costs by improving retail deposit mix and designed \"Customer Principality\" metrics adopted organization-wide. Operational Execution & P&L: Currently expanding my executive scope as Managing Partner for a retail franchise expansion, managing full P&L, CAPEX deployment, and operational setup from ground zero. This entrepreneurial layer complements my corporate vision with hands-on execution agility.Areas of Expertise: Corporate Strategy & Valuation Investor Relations & Storytelling Financial Planning & Analysis (FP & A) Business Intelligence & Competitive Analysis Stakeholder & Board Management Let\'s connect: g••••••••@gmail.com
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