Gergo Simara
Marketing & Creative Manager @ShopMate
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WORK HISTORY
Marketing & Creative Manager @ShopMate
GB
I lead creative and strategic marketing across ShopMate, a leading EPoS software brand for UK convenience retailers.I bridge strategy, data, and design — developing campaigns that strengthen brand presence, generate quality leads, and engage thousands of retailers nationwide.Highlights:Improved Google Ads CTR from 0.44% to 7.58% by shifting from Performance Max to high-intent Lead Search campaigns.Built data-driven Mailchimp campaigns using dynamic charts and segmentation to personalise communications at scale.Led the ShopMate Pay brand launch — from concept to trade-show activation.Produced marketing assets, in-store communications, and performance dashboards aligned with business goals.This role combines my creative direction and analytical focus, helping ShopMate turn complex data and technology into clear, impactful marketing.
EDUCATION
UX Design Institute
Professional Diploma in UX Design
University of Pécs
3 finished years, Architecture and Related Services
PMMK-Pécs
Building Engineer Technician, Building and architectural knowledges
SKILLS
ABOUT GERGO SIMARA
As a Chartered Marketer (MCIM) with the Chartered Institute of Marketing, I’m driven by a passion for turning creative ideas into measurable business outcomes.At ShopMate, I lead marketing and design initiatives that strengthen brand presence, engage retailers, and align with strategic business goals. My work blends data-driven insight, creative design, and digital agility — ensuring campaigns don’t just look great but deliver tangible results.Earning Chartered status represents my commitment to continuous professional development, ethical marketing practice, and strategic thinking. I believe great marketing lives at the intersection of creativity, clarity, and commercial impact — and I’m always looking for new ways to connect those dots.I love excellent books, the Tampa Bay Buccaneers and Chicago Cubs
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