Gerardo Welter
Vice President, Marketing and Business Insights @American Express
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WORK HISTORY
Vice President, Marketing and Business Insights @American Express
Responsible for leading a high-performing marketing and consulting team across four global hubs (London, Toronto, Mexico City, and Buenos Aires), with a mandate to drive profitable growth, expand Merchant acceptance, and deliver meaningful value to both Merchants and Card Members at scale across diverse international markets.My team strengthens American Express’ relationship with millions of Merchants—ranging from small businesses to global enterprises—through data and analytics ownership, integrated marketing communications, digital engagement, field representative visits, and outbound telemarketing. This includes the design and execution of flagship programs such as Shop Small, Amex Offers and Cross-Border spend stimulation, which enhance merchant visibility, increase customer engagement, and drive incremental spend while reinforcing the value of Amex acceptance.Additional responsibilities include shaping and executing the Sales and Marketing strategy for the Transit sector, as well as defining the Marketing approach for Strategic Third-Party Partnerships in select international markets—ensuring American Express remains a preferred partner for growth and innovation across industries.
EDUCATION
Instituto Tecnológico Autónomo de México
Master of Business Administration (M.B.A.), Business Administration and Management
Instituto Tecnológico Autónomo de México
Bachelor's degree, International Relations and Affairs
SKILLS
ABOUT GERARDO WELTER
I am a purpose-driven executive leader with 15+ years of experience managing large, multi-market teams and consistently delivering strategic growth through data-driven insights and innovative, out-of-the-box solutions.I bring deep expertise in designing and executing omnichannel marketing strategies that elevate brand visibility, strengthen customer engagement, and accelerate revenue growth. With extensive experience in financial services sales and marketing, I excel at navigating the complexities of highly regulated environments—balancing compliance with innovation to deliver measurable business impact.As a leader, I am passionate about empowering teams to challenge conventions and push creative boundaries while maintaining a disciplined, results-oriented focus. My leadership style emphasizes collaboration, accountability, and a culture of excellence, enabling individuals and organizations to achieve their full potential.I am always eager to embrace new challenges, build strategic partnerships, and connect with professionals who share a commitment to driving transformation in sales and marketing.
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