Georgina Lee Wills
Head of Brand @Corin Underwriting
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WORK HISTORY
Head of Brand @Corin Underwriting
London, GB
EDUCATION
University of Hertfordshire
Applied Art, Design and Applied Arts
ABOUT GEORGINA LEE WILLS
As a seasoned brand director with over 10 years of experience, I have a proven track record of leading the transformation of heritage brands into modern, millennial-focused destinations. I have a passion for storytelling, design, and purpose-driven innovation, and I have successfully collaborated with cross-functional international teams to launch new product categories and global CSR initiatives.At Crabtree & Evelyn, I was part of the creative leadership team that reimagined the brand for a new audience. I oversaw the launch of new product categories like home accessories and fragrances, and I led global CSR initiatives that supported educational trips, recycling programs, and art therapy projects. I also headed up all things brand for C.Atherley Bath & Body care and William Morris At Home lifestyle brands, and I currently lead the brand at Corin Underwriting. My goal is to create engaging and meaningful brand experiences that resonate with diverse audiences and drive business growth.
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