Georgina Etchegaray
Head of Marketing @Blue Mail
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WORK HISTORY
Head of Marketing @Blue Mail
Miami, US
Planning, executing, and supervising activities related to communication, promotion and diffusion of the company and its products or services.Organization, coordination, and logistics of events in Argentina, from the city of Miami, USA. Public Relations: Relations with the media and other key players, to generate a positive image of the company and manage communication in times of crisis.Digital marketing: Management of the company\'s online presence, including the development and maintenance of websites, social networks, SEO and SEM strategies, and email marketing campaigns.Brand management: Defining and managing the company\'s brand identity, including developing the corporate image, creating consistent brand messages and ensuring that brand standards are met in all communications.Market research: Conducting research to understand consumer needs and preferences, as well as analyzing competition and market trends.Marketing strategy: Developing and implementing the company\'s overall marketing strategy, defining objectives, identifying the target market and creating plans to achieve them.
EDUCATION
University of Buenos Aires
Ceremonial and Protocol I
Universidad Austral, Buenos Aires
Diploma in Communication
UADE
Bachelor in Public and Institutional Relations
Digital House
Digital Marketing, Marketing
Maison Aubele
Personal and Corporate Image Consulting, Asesora de imagen personal
SKILLS
ABOUT GEORGINA ETCHEGARAY
Degree in Public Relations, specializing in communication, marketing, events and image…
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