Georgie Dempsey

Influencer Lead @Havas Media Australia

Melbourne, AU

Post Hotglue’s acquisition by Havas Media, scaled and evolved the offering into one of the agency’s fastest growing services and a core revenue driver. Lead strategy and execution across a diverse portfolio of brands, ensuring campaigns align with business goals. Source and manage influencer partnerships, from negotiation through briefing and approvals. Track and report campaign performance using tools such as Traackr, Brandwatch, Fabulate and CreatorIQ. Present proposals and pitch work to new and existing clients. Mentor junior staff and lead influencer best practices across the agency. Ensure compliance with legal and usage. Manage influencer content approvals to guarantee brand alignment, campaign effectiveness and adherence to platform best practices. Conduct industry and competitor research to inform creative strategy and ideation. Lead department P&L and campaign budgets, ensuring efficient allocation across talent, production, usage rights and paid support. Nurture strong relationships with talent, managers and networks locally and globally.

FashionMasters

Bachelor's Degree, Fashion and Business

Holmes Institute, Australia

Bachelor's Degree, Fashion Business