George Henry Gutierrez

Advanced Hydration Retail Execution Specialist (Res) @The Coca-Cola Company

CA, US

Represented BODYARMOR and POWERADE in retail stores to enhance brand presence and product visibility. •Boosted sales by optimizing shelf and display space, negotiating placement, and maintaining top-tier merchandising standards. •Installed and maintained creative in-store displays to align with brand initiatives and attract customer attention. •Served as a knowledgeable brand ambassador, engaging with store personnel and customers to drive brand awareness and product education. •Executed promotional programs and ensured compliance with brand guidelines to maximize impact and performance. •Collaborated with Coca-Cola merchandisers and BASN field teams to streamline inventory levels, prevent out-of-stocks, and support strategic sales plans.• Works to make sure that all BASN products are prominently displayed in Walmart, Kroger, Stater Brothers, Albertsons, Vons• Balanced schedule to ensure frequent store visits every 2 weeks• Attending sales meetings to speak on insights of BASN, whether it be opportunities or issues in the market.• Coordinate and implement promotional strategies to boost sales, including seasonal promotions or special offers.• Analyze sales trends and provide insights to improve sales performance with both the bottler and the retailer.• Collaborate with marketing teams to execute campaigns that enhance product visibility.• Assisting with the onboarding and training of new res\' joining the team

California State University-San Bernardino

Bachelor's degree, Business, Management, Marketing, and Related Support Services