George Carroll
Senior Manager - Analytics & Ai @Capgemini Invent
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WORK HISTORY
Senior Manager - Analytics & Ai @Capgemini Invent
Notable client projects include:• Managing the delivery of a portfolio of data and AI projects for a central government department including the delivery of AI adoption accelerators and setting up a national data sharing programme• Leading a programme of 60 people to migrate to the cloud a national data and analytics platform that serves over users across the healthcare landscape• Developing the group-wide AI strategy for a Big 6 UK energy provider, outlining the vision, value, and 3-year roadmap for AI adoption• Conducting an assessment and a roadmap for the D2C eCommerce team of a global toy manufacturer to enable their insights and analytics team get to best practice operations• Setting up and running the customer insights and analytics function for a Direct-to-Consumer beauty brand, delivering a range of use cases to increase customer acquisition and customer loyalty, including customer journey analytics, customer segmentation and activation, and demand forecastingInternal positions:• Digital Analytics & AI Lead, responsible for the performance and development of a team of 15 consultants and driving Go-to-Market strategy and execution across digital product analytics and personalisation• Community and Wellbeing lead for over 200 consultants, responsible for social events and communities, organising team away days, and championing mental health, wellbeing, diversity and inclusion• Lead for Analytics and AI in Consumer Products and Retail community, co-ordinating proposition Go-to-Market, managing the sales pipeline and project resourcing
EDUCATION
University of Leicester
Bachelor of Science (B.Sc.), Mathematics
ABOUT GEORGE CARROLL
George combines his 10 years of experience in data, analytics, AI consulting, and product management for both B2B and B2C software start-ups to lead cross-functional teams in building data-driven digital products. With a background in mathematics and data analysis, George has held various roles in both the public and private sectors, all centred around using data, analytics, and AI to drive tangible outcomes.He possesses deep expertise in digital commerce and Direct-to-Consumer (D2C) sales channels, specialising in eCommerce site analytics, personalisation, direct and paid marketing, product recommendations, customer journey analytics, customer loyalty, segmentation, and demand forecasting.George is adept at developing business strategies with C-suite executives while also navigating technical challenges alongside architects, engineers, and data scientists. He has a proven ability to create highly motivated, collaborative working environments among clients, suppliers, and partners.
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