Geoffrey Dupeyron

Senior Trading Enablement Manager @Locala

Montreal, QC, CA

I contribute to developing robust omnichannel media trading practices, driving collaboration with cross-functional teams to enhance capabilities and support business growth. Key responsibilities include:Omnichannel Practice Development: Collaborate with the Product team to expand omnichannel capabilities, assess new partners, and implement operational processes. Maintain comprehensive channel know-how and foster trust with customer success teams.Strengthening Central Trading Services: Manage outsourcing relationships, ensuring quality campaign execution while overseeing escalation and optimizing partnership scope—lead campaign execution (25% of work time) to meet margin goals and uphold quality standards.Knowledge Sharing and Onboarding: Develop trader onboarding frameworks in collaboration with US and EU leads. Design training programs and KPIs to ensure skill development, supported by the Knowledge Manager and trading leads.Process and Documentation: Maintain up-to-date resources on trading strategies, guidelines, and offerings in Confluence and the Academy, filling gaps and collaborating with enablement teams on new processes and channels like CTV, DOOH, and audio.Global Performance Monitoring: Provide top management with detailed KPI reporting to monitor performance, business levels, and trading efficiency.Product Owner:Act as Product Owner for new features development and enhancement regarding our proprietary DSP.Curation offer:Oversee the operational aspects of Locala\'s Curated Deal offering, ensuring efficient deal execution and performance optimization. I am responsible for maintaining an up-to-date rate card, troubleshooting any operational issues, and ensuring smooth delivery of curated deals. Additionally, I play a key role in sharing best practices across the team to drive continuous improvement in our curation processes.

De Vinci Executive Education

Master of Business Administration (MBA), Marketing Commerce sur Internet

BBA INSEEC

Bachelor of Business Administration (BBA), International Business and specialization in Digital Marketing

High School Nicolas Brémontier

French Baccalauréat in Science and Management, Marketing

Arcada University of Applied Sciences

International Business