Geoff Minnaar
Business Manager-international Brands @James Crisp Ltd
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WORK HISTORY
Business Manager-international Brands @James Crisp Ltd
Auckland, NZ
Lead commercial strategy and national account management across all major grocery trade channels in New Zealand• Own and manage a $24M revenue portfolio with full P&L responsibility• Develop and execute Joint Business Plans (JBP) with key retail partners to drive sustainable category growth• Lead annual commercial negotiations including pricing, trade terms, and promotional investment• Deliver revenue and margin growth through structured promotional planning and portfolio optimisation• Partner cross-functionally with supply chain, marketing and finance to align commercial execution• Identify new ranging and distribution opportunities across major retailers
EDUCATION
Westville Boys' High School
Matric
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Commerce (BCom), Management Accounting
SKILLS
ABOUT GEOFF MINNAAR
Commercially driven FMCG Business Manager with 8+ years’ experience managing national grocery accounts across New Zealand, and 7 years abroad.Currently responsible for a $24M revenue portfolio across all major grocery trade channels, leading commercial strategy, joint business planning and retail partnerships to deliver sustainable growth.My background spans Unilever, DKSH, PharmaCare and James Crisp, giving me experience across multinational and distributor environments. I bring strong commercial acumen, structured negotiation capability and a proven ability to balance margin, volume and long-term brand positioning.Core strengths include:• National & Key Account Management• $24M P&L Ownership• Joint Business Planning (JBP)• Commercial Negotiation & Terms• Category & Channel Strategy• Cross-functional Leadership
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