Geoff Gibson

Digital Product Manager - Cms @Talktalk

Manchester, GB

Responsibilities:• Leverage business insights, industry best practices and consumer feedback to create, upload, and manage content across both sales and service journeys on website and app• Collaborate with the trading, product, and design teams to develop and maintain a content roadmap, taking accountability for ensuring that content changes are delivered accurately and on time.• Develop and implement a robust test & learn plan to optimize web and app content for customer engagement and conversion.• Analyze content performance and continually improve through experimentation and data-driven insights.• Own the vision, strategy, and execution for the CMS tool (Contentful), ensuring it meets the needs of the business and delivers a smooth user experience across platforms.• Work closely with trading, product, and design teams to execute on the CMS vision, driving ongoing improvements and optimizing the system’s capabilities.• Establish and enforce robust publishing and archiving processes to ensure high-quality content management, minimizing risks associated with incorrect or poorly managed copy.• Collaborate with internal stakeholders to maintain a consistent, brand-aligned voice across all content.

University of Bath

HNC, Graphic Design

University of Plymouth

HND, Multimedia Integration

University of Bath

Higher National Certificate, Graphic Design