Genna Martella
Marketing Operations Manager @Phreesia
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WORK HISTORY
Marketing Operations Manager @Phreesia
Leads marketing operations strategy, systems architecture, and database governance in support of a multi-channel B2B demand engine. Oversees team responsible for marketing automation, lead lifecycle management, event operations, and data integrity.Owns and optimizes the marketing technology ecosystem including Marketo, LeanData, Clay, and Unbounce — ensuring scalable automation, accurate lead routing, high-performing landing page infrastructure, and clean, enriched data that supports revenue growth. Partners closely with Business Intelligence to translate marketing performance into actionable operational improvements, driving efficiency, funnel visibility, and measurable business impact.Core areas of focus:Marketing automation & lifecycle architectureLead routing, enrichment & database governancePerformance analytics & operational optimizationIntegrated tradeshow strategy & executionTeam leadership & process scalability
EDUCATION
University of South Florida
Bachelor of Arts (B.A.), Psychology
The University of Georgia
Master of Education (MEd), College Student Affairs Administration
SKILLS
ABOUT GENNA MARTELLA
I am a strategic, problem solver who applies that tenacity toward helping people navigate complex systems. My background in operations, management, and coaching give me with the experience to set teams up with the tools for success to reach beyond the status quo.
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