Gemma Platt
Head of Developer Marketing @Arm
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WORK HISTORY
Head of Developer Marketing @Arm
EDUCATION
University of Lincoln
Bachelor of Arts (B.A.), English Language and Literature and Media Communications
SKILLS
ABOUT GEMMA PLATT
About me:Strategic marketing leader with 15+ years driving impactful B2B programs across tech—from hardware and software to cybersecurity and developer ecosystems. I specialize in building initiatives that scale, teams that thrive, and campaigns that connect.At Arm, I launched and scaled a global Developer Program in just eight weeks, aligning outreach across vertical business units and driving engagement through flagship events (Games Developer Conference, Microsoft Build, KubeCon) and community initiatives. I’ve also spearheaded go-to-market success for developer tools and platforms including Arm Success Kits and Arm IP Explorer.With deep experience in product marketing, sales alignment, and executive leadership, I balance creativity, commercial acumen, and operational discipline. I’m passionate about embedding DEI in marketing—especially championing representation and supporting women in tech.Experience:Director / Head of Developer MarketingArm | June 2022 – August 2025• Built and scaled a new Developer Marketing team, launching a global Developer Program in just eight weeks.• Developed the messaging, go-to-market framework and narrative for our developer outreach.• Drove measurable developer engagement through flagship events (GDC, Microsoft Build, KubeCon) and global community initiatives.• Embedded DEI principles into program design, with a focus on supporting women in technology.• Delivered new business opportunities and strengthened Arm’s position within the developer ecosystem.Director, Outbound Marketing (Product Marketing for Developer Tooling)Arm | Sep 2019 – May 2022• Defined and executed outbound marketing strategy across IoT, Automotive, Client, and Infrastructure sectors.• Launched Arm Success Kits and Arm IP Explorer to support go-to-market growth.• Expanded the Arm Developer Store and enabled professional development across the marketing team.Managing Executive (Led Product Marketing and Sales functions)Vigilant Software | 2017 – 2019• Directed marketing and sales teams to accelerate growth in the cybersecurity and privacy space.• Launched four new products and secured six global partnerships.• Increased brand visibility and market presence through integrated campaigns.Early CareerProduct Marketing RolesCasio, Midwich | 2008 – 2016• Managed B2B product marketing for AV, Print, Projectors, and EPoS solutions.• Delivered integrated campaigns and ran flagship events (BETT, ISE).• Contributed to consistent business growth and long-term brand visibility.
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