Rahit Parveen

WORK HISTORY

EDUCATION

SKILLS

ABOUT RAHIT PARVEEN

Results oriented marketing professional with superior interpersonal skills. 15 years experience in redesigning websites, creating brand campaigns, product launches and collaboration across all digital channels. Passionate about leveraging insights to create winning experiences, strategies and a roll-up-my-sleeves execution.In my career, I:• Played a leading part in generating $35 million per year and garnering >15 million visits across 41 websites at Symantec through analysis, SEO, optimization, and cross-functional partnerships.• Established comprehensive testing & analytics at Symantec and Veritas, increasing annual revenue $7 million by implementing over 50 tests on Norton.com.• Won several awards at Symantec & Veritas for creating 14 new websites, Norton site redesign, execution of global brand campaigns & project managing all digital marketing requests with the development & SCRUM teams.• Developed and managed analytics & optimization at Symantec and Veritas. • Boosted revenue per visitor 90% and the conversion rate 130% for customer segments.• Increased web traffic to key trial ware 350% and raised download conversions >50%.• Played a major role in boosting customer satisfaction/VOC score by 30% through web optimization. • Optimized web content and user flows for the U.S, the EU, Japan, Southeast Asia, and Australia. Specialties: strategy and roadmaps, online marketing, SEO, A/B testing, site Management, site optimization, web analytics, data analysis, web analytics, campaign analysis, online product management, e-commerce, lead generation, content strategy, website development, agency management, brand marketing, product positioning, eCommerce marketing, cart, voice of customer, planning, agile, scrum, JIRA, project management, execution, google analytics, google webmaster, test & target, Optimizely, Demandbase, web development, content, scrum