Gemma Cholerton
Marketing Director @Qinecsa Solutions
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WORK HISTORY
Marketing Director @Qinecsa Solutions
I lead global go-to-market strategy and brand growth for Qinecsa, shaping how complex scientific products are positioned, launched and adopted in highly regulated life-sciences markets.My role sits at the intersection of science, strategy and commercial impact - translating complex pharmacovigilance, safety and digital health capabilities into clear, differentiated value propositions that resonate with sophisticated scientific, regulatory and commercial audiences.I define and execute integrated GTM strategies across brand, content, digital, events, PR and demand generation, working closely with product, sales and executive leadership to drive awareness, adoption and measurable revenue growth. From early-stage positioning to enterprise launch readiness, I ensure our marketing is evidence-based, compliant, and commercially focused.Key achievements:• Defined the global marketing strategy for Qinecsa’s pharmacovigilance technology portfolio (Reportum, HaloPV, QVW), aligning marketing execution with commercial growth targets.• Developed the go-to-market model for enterprise and SMB life sciences customers, supporting scalable market expansion.• Led positioning of AI-driven pharmacovigilance innovations, translating complex regulatory technologies into compelling value propositions.• Directed launch strategy for HaloPV, enabling rapid deployment of pre-validated safety databases for emerging biotech companies.• Established marketing performance metrics linking digital engagement and brand visibility to pipeline growth (171% increase in LinkedIn followers, 72% increase in website visits over 1 year, 241% increase in MQLs from targeted campaigns).• Strengthened Qinecsa’s industry profile through thought leadership, partnerships, and conference participation.
EDUCATION
University of Worcester
BSc (Honours), Sports Science
ABOUT GEMMA CHOLERTON
I am a Marketing Director and commercial growth leader within life sciences and healthcare, specialising in building high-impact, compliant go-to-market strategies that drive adoption, differentiation and sustainable revenue growth in highly regulated environments.With over 25 years of experience across life sciences, technology and professional services, I operate at the intersection of brand, demand, digital transformation and commercial enablement, translating complex scientific, regulatory and technical value into compelling, market-ready propositions.I have led global marketing functions spanning product marketing, demand generation, brand, communications, PR, CRM and marketing operations. My work has supported the launch and scale of SaaS platforms, data-driven services and regulated solutions across pharma, biotech, medical devices and service providers - always anchored in compliance, credibility and commercial impact.I am known for creating clarity in complex markets: sharpening positioning, aligning marketing to sales strategy, implementing scalable operating models, and building teams that deliver measurable pipeline contribution and brand authority.Core strengths include- Life sciences go-to-market strategy & product positioning- Demand generation, ABM and account-led growth models- Brand strategy, thought leadership & regulatory-aligned communications- Marketing operations, CRM & marketing automation- Building high-performing, commercially accountable teamsI’m passionate about modernising life-sciences marketing - moving beyond awareness into pipeline influence, revenue impact and long-term brand equity - and partnering with ambitious organisations ready to scale.Always open to connecting with fellow life-sciences leaders, innovators and commercial teams shaping the future of healthcare.
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