Gemma Spilling
Marketing Lead @Ef-Group
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WORK HISTORY
Marketing Lead @Ef-Group
Manchester, GB
Key responsibilities and achievements:Rebranding & Brand Strategy: Led a comprehensive rebrand, including visual identity, messaging, and positioning, successfully aligning the company\'s image with its evolving market goals and target audience.Website Development & Optimisation: Directed the design and launch of a new, user-friendly website, enhancing customer experience and engagement while driving measurable increases in web traffic and conversions.Lead Generation & CRM Integration: Spearheaded the implementation of HubSpot, optimising lead generation processes and expanding product/service categories to drive higher-quality leads and sales pipeline growth.Content & Event Marketing: Organised and led impactful round tables, webinars, and industry events, fostering thought leadership, deepening client relationships, and generating new business opportunities.SEO & Data-Driven Marketing: Utilised SEO best practices and leveraged Google Analytics to track performance, adjust campaigns, and enhance the overall digital marketing strategy. Ensured all marketing efforts were data-driven to maximize ROI and support strategic growth initiatives.Strategic Alignment with Business Objectives: Developed and executed marketing strategies that directly supported the company\'s business growth objectives, ensuring all initiatives contributed to overall organisational success.
EDUCATION
The Manchester College
Introductory Certificate - CIM, Certificate in Marketing
Greater Manchester Chamber of Commerce & Industry
NVQ Levels 2 & 3, Business Administration
The Manchester College
Professional Certificate - CIM, Certificate in Marketing
ABOUT GEMMA SPILLING
I am a highly motivated and ambitious Marketing Lead / Specialist and Manager and have a…
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