Gemma Bland
Retail Marketing Lead @Dr. Martens plc
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WORK HISTORY
Retail Marketing Lead @Dr. Martens plc
London, GB
STRATEGY - working in conjunction with the EMEA retail and wholesale teams, to evolve and execute the marketing & VM strategy. Bringing permanent and seasonal collections to life through compelling marketing concepts with a focus on key cities.BUDGET- Managing the budgets on a monthly basis to ensure we remain within cost projections.PLANNING - Working alongside vendors and key stakeholders to collate regional production needs and establish buy-in, often planning a season in advance. Ensuring global and regional marketing activity calendars are adhered to, supporting brand footprint across EMEA. Creating project briefs that articulate brand objectives for vendors/agencies to ensure consistent delivery of design intent.ELEVATION - partnering with the creative services team and creative agencies to conceptualise concepts for regional retail and wholesale needs to support in elevating key campaigns as part of our key city strategy. Investigating opportunities to evolve retail through digital and social alignment and executions.
EDUCATION
London College of Fashion, University of the Arts London
FDA, Fashion Marketing and Promotion
ABOUT GEMMA BLAND
I have extensive experience in the creative sector, collaborating with top brands to develop visual merchandising strategies. My strength lies in translating creativity into high-quality projects that focus on commercial viability and sales performance. I manage projects of all sizes, aiming to meet briefs within budget and maximize ROI.In my current position as Retail Marketing Lead, I am tasked with executing the Retail Marketing and Visual Merchandising Strategy for Dr. Martens across stores and retail partners in the EMEA region. I spearhead project management for innovative and engaging marketing concepts in both window displays and in-store environments, ensuring a stimulating atmosphere that enhances the customer experience and promotes brand consistency while adapting to the specific needs of localmarkets and channels.
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