Gelsey White
Marketing Coordinator @Northsouth Books
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WORK HISTORY
Marketing Coordinator @Northsouth Books
New York, NY, US
Managed title data entry and metadata maintenance for 30 front list titles and around 300 back list titles a year. Website maintenance including homepage. Handled sales materials such as covers, interior spreads, and sales samples between editorial/production team and distributor. Presented titles at seasonal sales conference for US, as well as UK and Australia distributors, prepared presentation materials including PowerPoint and marketing copy. Managed review information for major review publications (PW, SLJ, Kirkus, etc.), managed seasonal review copy mailings, corresponded with bloggers and reviewers.Responsible for management of Edelweiss catalogs, event posting, advertising, and contact list.Lead on organizing ALA 2023 exhibitor booth and events.Responsible for NetGalley title uploads, title scheduling, reviewer requests.Handled all awards organization and submission, including ALA awards. Established Amazon advertising goals and experiments, including A+ pages and sponsored product campaigns. Provided editorial feedback on submissions, drafts, and passes. Organized Virtual Illustrator Hours to connect with new illustrators– corresponded with higher ed. programs, kid lit contacts, and social media to promote, collected and housed submissions, provided editorial feedback, communicated with artists and set-up schedule.Communicated directly with authors and illustrators as well as bookstores and organizations to set-up events.Wrote editorial content for monthly newsletter, as well as produced bookseller and librarian mailings via MailChimp and direct-to-email.Generated social media content and managed social media channels (Instagram, Facebook, Twitter, LinkedIn). Programs: Edelweiss, NetGalley, Book2Look, Wordpress, Amazon Advertising and vendor central, Hootsuite, MailChimp, iMovie, Adobe Acrobat, Photoshop, Microsoft (PowerPoint, Excel, Docs), Microsoft Teams, Zoom, Google (sheets, forms, docs, powerpoint), Canva, Facebook ad
EDUCATION
Vassar College
Bachelor of Arts - BA, English Language and Literature, General
ABOUT GELSEY WHITE
Young professional with interest and experience in various literary and artistic outlets– including writing and publishing, photography, and dance. I have management and organization skills, an ability to work in highly independent roles, and a sense of whimsy necessary for work about and with children. I can also make children laugh (the key is to never take yourself too seriously).
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