Greg B.
Senior Director of Marketing @New Seasons Market
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WORK HISTORY
Senior Director of Marketing @New Seasons Market
Portland, OR, US
As Senior Director of Brand Marketing & Creative, I lead cross-functional strategy and execution across Loyalty & Insights, Brand & Channel Delivery, Creative, and Marketing Operations. I partner closely with the executive team on company-wide strategy, headcount, fiscal planning, and operational excellence — all with the customer at the center of every decision.Key Highlights: Led the development of a unified marketing team vision, aligning Loyalty, Brand, and Creative around an integrated go-to-market strategy that drives awareness, customer retention, and lifetime value (LTV). Built and scaled a best-in-class grocery loyalty program, grounded in insights and customer behavior — boosting repeat engagement and supporting personalized campaigns. Oversaw P&L and budgeting for marketing, media, and creative, aligning investments to growth strategies and optimizing ROI across owned and paid channels. Championed cross-functional accountability, driving key projects by collaborating with Store Development, HR, Merchandising, and Executive Leadership, ensuring marketing efforts align with enterprise priorities. Leveraged market research and customer insights to guide strategic decisions, optimize messaging, and track impact against business KPIs.Whether through brand storytelling, retail experience, or strategic media planning, I ensure every marketing touchpoint reflects our values and puts the customer first.
EDUCATION
Oregon State University
Bachelor of Fine Arts - BFA, Communication and Visual Arts
USC Marshall School of Business
Food Industry Executive Program
SKILLS
ABOUT GREG B.
I’m a consumer-centric marketing and brand leader with a proven track record of engaging audiences, building affinity, and accelerating growth for iconic retail and CPG brands — including my work with Kroger, one of the largest consumer brands in the U.S.With experience across retail, food & beverage, housewares, CPG, and apparel, I bring a unique blend of creative intuition and business strategy to every challenge. I’m a true left-brain/right-brain thinker, equally comfortable developing breakthrough campaigns as I am analyzing performance metrics and optimizing outcomes.I lead with a creative mindset, backed by strategic rigor — envisioning and executing marketing, brand, and content programs that drive loyalty, elevate experience, and deliver measurable impact. I also take pride in my ability to build and empower cross-functional teams, align stakeholders, and bring compelling ideas to life, from concept to execution.Key Strengths:Creative Leadership | Brand Strategy | Campaign DevelopmentDigital, Mobile & Social Marketing | Project Management | Budget OwnershipContent Creation | Photography & Video | Food Culture & Trend InsightLet’s connect here or at g•••••••@gmail.com — always open to new ideas, conversations, and opportunities.
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