Gavin Bent

Marketing Executive @Ponds By Michael Wheat

Leicester, GB

As Marketing Executive, I create and implement strategies that generate qualified enquiries and convert them into sales, positioning Ponds by Michael Wheat as the leader in natural swimming pond design.Key Contributions & Achievements:Strategy & Implementation: Designed and delivered full-funnel marketing strategies across digital and offline channels, aligning every campaign with business growth objectives.Lead Generation & ROI: Built measurable systems that consistently turn awareness into high-value enquiries, with performance tracked and optimised for ROI.Content Creation: Produced premium blogs, newsletters, case studies, photography, and videography that showcase our award-winning projects and strengthen brand authority.Digital Marketing: Managed social media campaigns and paid advertising, delivering targeted reach and improved conversion rates.Email Marketing & Sales Funnels: Created automated campaigns and persuasive copywriting that nurture clients from initial interest through to design plan purchase.SEO & Website Management: Optimised the WordPress site and SEO strategy, improving visibility, organic traffic, and user experience.Events & Brand Campaigns: Planned and executed open days and exhibitions that generated direct enquiries and strengthened client trust in the brand.Analysis & Insights: Regularly analysed marketing performance using analytics tools, refining campaigns to ensure every pound spent delivered maximum impact.Agency & Partner Management: Directed external agencies and creative partners, ensuring brand consistency and maximising campaign ROI.

Leicester colleage

Btec Sports Science

Liverpool John Moores University

Bsc

Birmingham City University

Post Graduate Diploma