Gautham Sarasan

Marketing Executive @Abad Foods

Kochi, IN

Key Responsibilities-Oversee packaging design and updates for Abad Foods in the HORECA segment, along with B2C brands Brillar, Sea Sparkle & Bay Pride.Manage packaging development and launch packages for new products, ensuring seamless market introduction.Organize events, coordinate product photoshoots, advertisement shoots, trade shows, and related activities in coordination with the Sales & Marketing team to enhance brand presence and engagement.Direct the creation and deployment of Point of Sale Materials (POSM) for events and promotions, in-store & outdoor store brandings, thereby boosting brand visibility.Key Achievements-Successfully revamp packaging for existing products, leading to increased brand recognition and customer appeal.Spearhead the timely launch of new product packaging, contributing to successful market entries and improved sales performance.Coordinate multiple high-impact events, resulting in heightened brand engagement and stronger customer relationships.