Gaurav Yadav

Digital Marketing Manager @Qryde

US

Team Leadership & Strategy:• Lead and manage a team of 13+ digital marketing professionals, including SEO specialists, PPC experts, content writers, designers, and developers.• Develop and execute comprehensive digital marketing strategies for this SaaS company, focusing on lead generation, user acquisition, and brand awareness.• Manage a monthly marketing budget across platforms like Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and TikTok. Collaboration & Coordination:• Work closely with the US team and senior members to streamline processes for events and projects, ensuring alignment with organizational goals.• Design weekly email campaigns and create strategies for in-house brands to attract new clients.• Collaborate with marketing and design teams to revamp website designs and graphics, ensuring user-friendly experiences.• Maintain strong relationships with PR teams and collaborate with US newspapers and magazines to enhance brand visibility through article distribution. Execution & Optimization:• Oversee SEO and paid campaigns, optimizing performance through analytics tools like Google Analytics, Adobe Analytics and A/B testing.• Manage social media platforms, email marketing, and outreach strategies to boost engagement and conversions.• Assign tasks across SEO, grants, social media, and competitive analysis to drive overall campaign success. Achievements:• Achieved a 60% increase in website traffic, a 40% improvement in user acquisition, and a 25% boost in revenue within the first year.• Enhanced brand visibility through PR collaborations with US publications and consistent campaign performance.