Gaurav Sharma
Media & Marketing Executive @ALLEN
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WORK HISTORY
Media & Marketing Executive @ALLEN
Kota, IN
I am currently responsible for optimizing and publishing blog content across multiple platforms, including ALLEN Blog (myexam.allen.in), ALLEN Global (allenglobalstudies.com), and E-store (estore.allen.ac.in). My work involves blog platform customization, SEO (On-Page) for websites, and performing detailed traffic analysis using Google Analytics and Search Console. Additionally, I manage landing page creation, informatics and academic topic analysis, and generate weekly and monthly reports for Google and Meta Ads Campaign.I also oversee the creation of QR codes with UTM tracking, event tracking via Google Tag Manager, and ensure website health using Google Search Console. My expertise extends to handling blog content and ads reporting for ALLEN ACE, ALLEN Commerce, and ALLEN (ACI), contributing to the overall digital marketing strategy and performance optimization.
EDUCATION
Career Point University Kota
Bachelor of Engineering - BE, Civil Engineering
ABOUT GAURAV SHARMA
I’m Gaurav Sharma, a dedicated Digital Marketing Executive with a strong foundation in Google Analytics (GA-4), Search Console, Google Ads Reporting, Google Tag Manager and Google Business Profile. Passionate about leveraging data to drive impactful digital strategies, I have a knack for optimizing online presence and enhancing user engagement. Expertise: Digital Marketing: Skilled in SEO and data-driven analytics, I focus on optimizing website performance and boosting search engine rankings to increase visibility and traffic. E-commerce Optimization: Experienced in enhancing e-commerce platforms by addressing SEO issues and implementing effective strategies to improve site performance and user experience. Google Analytics: Certified in Google Analytics (GA-4), I excel in analyzing website data, generating actionable insights, and reporting to inform strategic decisions. Content Strategy: Proficient in crafting and optimizing content that resonates with target audiences, driving engagement and conversion rates. Campaign Reporting: Adept at reporting on digital campaigns, providing insights and recommendations to ensure alignment with business goals and maximizing ROI. Data Analysis: Utilizing analytical tools to monitor performance metrics, I continuously refine strategies to achieve optimal results. Team Collaboration: With a focus on collaboration and teamwork, I contribute to a productive work environment and support my team in achieving our objectives. Education & Certifications: Google Analytics (GA-4) certification Google Tag Manager Fundamentals certification POSH Act certification from Complykaro#DigitalMarketing #SEO #Analytics #EcommerceOptimization #ContentStrategy #CampaignReporting #TeamCollaboration #GoogleAnalytics #GoogleTagManager
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