Anand Paliya

Creative Director @ALLEN

Bengaluru, IN

Lead and oversee all creative marketing operations for both Allen Online (edtech/digital learning) and classroom programs, ensuring brand consistency, messaging clarity, and market differentiation.• Build, manage, and mentor a multidisciplinary creative team including designers, videographers, editors, content strategists, motion graphics artists, copywriters, UI/UX creatives, and external vendors.• Conceptualize, pitch, and execute integrated marketing campaigns (digital, social media, video, email, OOH, print), optimized for learner acquisition, retention, brand recall, and engagement.• Oversee video content strategy: storyboarding, direction, editing, post-production, and optimization for multiple formats (YouTube, short-form reels, lecture teasers, micro-learning videos).• Guide content marketing & content strategy: develop editorial calendars, flagship content (blogs, whitepapers, lead magnets), course-launch collaterals, webinars, infographics, e-books, and social storytelling.• Collaborate with Product, Technology, Academics, and Marketing teams to translate pedagogical insights into creative assets that speak to students, parents, and educators.• Leverage data/analytics (engagement metrics, funnel drop-off, campaign ROI) to refine creative direction, A/B test variations, iterate visuals and messaging, and surface insights to leadership.• Introduce, pilot, and scale new creative technologies—AI-assisted tools, automation workflows, generative design, motion graphics libraries—to improve efficiency, consistency, and output quality.• Manage creative budgets, timelines, resource allocation, and vendor partnerships to ensure projects are delivered on time, within scope, and aligned with business goals.• Present creative concepts and campaign performance to senior leaders and stakeholders, defend creative decisions with strategic rationale and performance data.

Indian Institute of Management Visakhapatnam

Advance Product and Brand management Certification, Business, Management, Marketing, and Related Support Services

Indian Council of Technical Research and Develpment

Certification in Premiership Business Management, Business, Management, Marketing, and Related Support Services

Central India School of Fine Arts, Nagpur

Bachelor of Fine Arts - BFA, Design and Visual Communications, General

Rashtrasant Tukadoji Maharaj Nagpur University

Master of Fine Arts - MFA, Commercial and Advertising Art

Quantic School of Business and Technology

Executive MBA, Marketing/Marketing Management, General