Gaurav Sharma

Paid Ads Specialist @MiM-Essay

Delhi, IN

Managed Meta, Google & LinkedIn Ads for three business verticals (Study Abroad, GMAT Courses, and Psychologist Services), generating over 600% ROAS and scaling revenue by 2x within 6 months. Conducted A/B testing on ad creatives, and audiences, and optimized landing pages, improving conversion rates by 30%+ and reducing Cost per Lead. Optimized budget allocation across multiple channels, achieving a 20% decrease in Customer Acquisition Cost (CAC) while improving lead quality. Collaborated cross-functionally with the product, sales, and design teams to align marketing strategies with business goals. Coordinated with cross-functional teams to ensure proper execution of campaigns Planned, executed, and optimized Google Ads and Facebook Ads campaigns with a monthly budget of ₹60+ lakhs. Worked on improving Google Ads landing pages by testing different designs to boost click-through rates. Wrote creative ad scripts and engaging content for video ads on YouTube, Facebook, and Instagram.