Gaurav Dharnidhar
Search Engine Optimization Manager @House Of Student
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WORK HISTORY
Search Engine Optimization Manager @House Of Student
Goa, IN
I lead the global SEO function at House of Students, a fast-scaling international student accommodation platform operating in over 150+ countries. Reporting directly to the CEO, I’m responsible for shaping and executing the company’s long-term organic growth strategy across the UK, US, Australia, Ireland, and the EU markets.My work focuses on building SEO not just as a channel, but as a core business growth driver — from establishing foundational frameworks to developing scalable systems that empower the wider marketing organisation.Key responsibilities- Lead global SEO strategy across multiple geographies, driving visibility for high-impact keywords and ensuring search relevance across diverse audiences- Build the SEO foundation from the ground up, including SOPs, workflows, and strategic playbooks for future hires and cross-departmental collaboration- Guide and mentor a team of SEO and content professionals while collaborating with performance marketing, design, and product teams for cohesive growth execution- Oversee on-page, off-page, and technical SEO functions, continuously refining strategies based on data, performance insights, and evolving search algorithms- Oversee performance marketing in collaboration with paid media teams to maintain a unified acquisition and retention strategy across channels- Work as an extended brand manager, ensuring that all marketing efforts are aligned with the brand’s vision, mission, and positioning across global markets- Work closely with leadership to align SEO initiatives with the brand’s global expansion and business goals.This role combines strategy, leadership, and execution - shaping how the brand grows organically in some of the world’s most competitive markets.
EDUCATION
Nabira College, Katol
HSC, Science
ABOUT GAURAV DHARNIDHAR
Consistent efforts, combined with a well-defined growth strategy and impactful execution tailored to the brand and its audience, can drive sustainable success.\"This belief has shaped my journey, and now defines the foundation of MadGrove Media.I’m the Founder & Director of a growth-focused marketing company that’s built on strategic thinking, creative execution, and a deep understanding of what makes brands move forward. My experience spans every major pillar of digital marketing, including- Search Engine Optimization (SEO)- App Store Optimization (ASO)- Performance Marketing (Paid Social & Paid Search)- Search Engine Marketing (SEM)- Social Media Marketing- Integrated Marketing Solutions- Email Marketing- Content Marketing & Creation- Content Management Systems (CMS)- Content Writing- Brand Management- Influencer MarketingMadGrove is a company built for purposeful brand growth, rooted in strategic thinking, market awareness, and adaptable execution.At MadGrove, everything begins with clarity: of purpose, of positioning, and of where the brand wants to go. Whether through strategy, execution, or insight, we’re focused on long-term brand growth that actually makes sense.Let’s connect if you\'re building something meaningful.
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